Work

Okey Dokey

Okey Dokey

We created our own social media publishing tool.

Okey Dokey is LSU’s proprietary digital tool which helps people quickly and easily create content for social media, then get it approved and published.

Okey Dokey provides a safe way of allowing all employees to become content creators, giving them the opportunity to contribute to a brand’s social channels, without the risk of inappropriate content being published.

Several large organisations – including Barclays, Accor, MyGov.Scot and The British Heart Foundation – have licensed Okey Dokey to help them take a more local approach to social, giving their frontline staff a voice and driving community engagement.

Jaguar

Jaguar

We helped Jaguar shake off a tired image and break new markets.

Jaguar was pinning huge hopes on the global launch of its new crossover SUV. We ensured Jaguar would appeal to a range of markets and inspire the right brand perceptions.

We defined the attitudes and desires of consumers in key growth markets like the US, China and Western Europe and created a new positioning and global marketing plan to shake off Jaguar’s ‘rich old white man’ image.

Our work helped the Jaguar F-Pace become the fastest-selling car in the brand’s 94-year history.

Royal British Legion

Royal British Legion

We transformed how The Legion serves our Armed Forces community.

The Legion needed to safeguard its future relevance to a complex set of stakeholders, so we redefined The Legion’s vision, 5 year strategy and service offering.

To ensure that this 100-year old organisation still had a role to play, we defined the attitudes and expectations of the general public, its supporters, volunteers, members and armed forces personnel.

We used this understanding to craft the Legion’s new vision and 5 year investment plan. Our work has transformed the way The Legion serves the needs of an Armed Forces community of 6.2 million people.

Arthritis Research

Arthritis Research

We used AI technology to help millions of arthritis sufferers.

We built and tested ‘Arthy’ – a virtual assistant with the potential to revolutionise the lives of people with arthritis. With over 200 different forms of the condition, people living with arthritis have struggled to find answers to their specific day to day needs. Until now.

Arthritis UK challenged us to unlocked 80 years of scientific research – including 15,000 pages of data – to help 10 million people with arthritis better manage their pain, 24/7.

We built ‘Arthy’ – a revolutionary new web app which uses natural language to allow users to get questions answered immediately, anytime, anywhere. By working with IBM Watson (a question-answering computer system) we built a virtual assistant that responds to questions with instant, qualified recommendations. Until now, that could have taken hours of googling, or weeks of waiting for a doctor’s appointment.

A live Beta of the service is now being tested by 500 people across the UK. The more the tool is used, the more it learns and adapts. For example, it can understand how questions change depending on the user’s age and location – or even the local weather.

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NHS

NHS

We developed new NHS digital services in line with rapidly changing healthcare needs.

The NHS had to keep pace with the UK’s rapidly changing healthcare needs and meet the expectations of a digitally demanding audience. We helped them prototype new services and secure further funding for a digital-first approach.

We understood and prioritised patients’ vast array of expectations when accessing health and care services. This enabled us to deliver new prototypes of appointment booking and GP registration services.

This project has attracted additional investment from the Department of Health and is now in its ‘Beta’ phase – improving health and care access for millions.

ASOS

ASOS

We helped ASOS break new markets and stay relevant in the UK.

As ASOS expanded at home and abroad, we helped them set a clear vision, understand their consumers and define new propositions and marketing activity.

We defined ASOS’s core twenty-something audience, how their needs and attitudes differed by market and the products, services and marketing activities that would drive ongoing engagement amidst a sea of competition.

Our work helped ASOS to successfully launch into a range of global markets, increase UK sales by 25% and inspire a range of new digital services and experiences.

Unilever

Unilever

We helped Unilever find new ways to grow its brands.

We developed a breakthrough innovation process to help Unilever spot and seize new consumer growth opportunities for its brands.

We used this process to design new products, new services and apply new business models (including direct to consumer).

We partnered with Unilever’s Open Innovation, Licensing, Ventures and Devices teams, as well as relevant start-ups to prototype new concepts. This partnership helped Unilever accelerate their innovation process and launch more new products and services than ever before.

Mondelez

Mondelez

We helped Mondelez get a new generation into chewing gum.

Mondelez recognised that their gum portfolio – and the category as a whole – was shrinking. We explored why a ‘lost generation’ hadn’t picked up the habit and created the products, services and marketing that would bring new consumers into the category.

We understood the attitudes and behaviours of a range of global audiences and developed action plans to make Mondelez’s Stride and Trident brands relevant again – reinventing their positionings, product roadmaps and marketing plans.

The resulting activity included a new fashion-forward line of promotional clothing – Focus Life Gear – that disables your personal technology. Focus Life Gear was featured in Trident’s advertising, events and even sold online as a high fashion item. This activity generated a sales uplift in a category that had seen a decade of non-stop decline.

Quorn

Quorn

We helped Quorn achieve breakthrough growth beyond its core consumers.

Because there were only limited gains to be made by focusing on Quorn’s core target of vegetarians, we defined the opportunity for breakthrough growth and created a plan to deliver it.

To increase appeal, we defined which consumers Quorn could credibly market to. We identified that Quorn could drive demand amongst active families if they stopped positioning the brand as a ‘meat substitute’ for vegetarians – and instead focused on being a healthy and high protein ingredient.

We then understood the needs and expectations of those consumers and the corresponding products, packaging, identity and marketing required to deliver growth. In a single year, Quorn grew its consumer base by 2 million and its total revenues by 7%.

adidas

adidas

We powered adidas back to number one in global football.

adidas had slid back into second place behind Nike in the global football category, so we identified the biggest drivers of commercial and brand leadership – and then develop an action plan covering the many marketing channels and assets at their disposal.

To drive brand and commercial leadership, we defined adidas’s most influential consumers and their attitudes to culture, design and technology as well as playing football. To win them back, we pinpointed an overall need for adidas to shift its marketing model – from visibility to talkability.

This shift informed the brand’s approach across the board – including its how it developed its products, services, sponsorships, retail and digital marketing activity. Last year, adidas increased global soccer sales by €300 million and have now overtaken Nike as the world’s biggest football brand.